The platform is rolling out a new feature that enables them to reduce the quantity of AI-created videos appearing in their timelines. This step comes as the platform disclosed that it presently contains more than 1 bn content made with AI.
Pilot Phase and Launch
This change is being tested over the following weeks before a full-scale release. This shift comes amid a surge in content created by AI, driven by new AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the most rapidly expanding content creators on a popular video site exclusively feature AI-generated videos. A considerable share of this content is considered “AI slop”, a phrase for inferior, mass-produced content that is often illogical or surreal.
Based on user feedback that numerous viewers appreciate content produced via AI tools, including digital art to science explainers, and we intend to provide users the power to adjust the amount of that, depending on their own preferences,” commented a platform representative.
AI on the Platform
The platform disclosed that there are now 1.3bn videos on its network identified as AI-generated. Overall, more than 100 m media items are submitted to the service each day, making AI content a limited part of its total content library.
How to Adjust Settings
Viewers will be in a position to limit or boost the volume of artificial media they watch by using the “manage topic” feature in the application and selecting AI-made media. Additional categories that can already be controlled under the tool cover current affairs, fashion, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s policies require users to tag convincing artificially created content, and it prohibits dangerous AI impersonations of well-known individuals or crisis events. Any believable artificial content that is without a tag can be removed under its community policies.
In addition, the platform will from now on add an “AI-made” tag to content created with its proprietary AI systems, or identified by an cross-platform project for spotting artificial media. This measure is designed to deter users from trying to evade the labeling process.
AI Literacy Programs
TikTok is also establishing a $2m awareness program for professionals and institutions to create learning resources about using AI responsibly. This project will support educational bodies dedicated to training computer science.
Content Safety Approach
TikTok has justified its safety measures, during debate over proposals to cut jobs for numerous review team members in the UK. TikTok is planning to eliminate 439 jobs in its content moderation department in the UK capital, with labor groups and online safety experts expressing worry that people are being substituted by machine-led review.
A senior executive clarified that people-led review would remain essential, but artificial intelligence can protect employees by eliminating the most distressing content prior to it gets reviewed by staff. The platform announced a 76% decrease in explicit and harmful content reviewed by safety staff over the previous year due to the use of its machine learning processes.
We believe it is crucial to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s highly necessary to limit contact with unsafe media as swiftly, which is the area in which a lot of the machine support is making a difference process content quickly.”
